Paul Heyman’s creative studio Looking4Larry has merged with MCM Studios. Heyman founded the studio with Mitchell Smart.
Speaking to the Hollywood Reporter, Heyman said that the new deal creates a company that will be “end-to-end one-stop shopping” for film and TV studios, advertisers or independent content creators.
Heyman said their first project is to build “the biggest LED volume wall in all of New York.” He added: That’s the type of step that is necessary to build out a business in 2025, 2026, 2027 that is forward-thinking and tries to stay one step ahead of the curve of the constantly changing production needs, both from major studios and from independent content creators on low budgets. This brings both big budget and affordable production back to New York at a time where we have these studios being built in Bergen County, New Jersey; We have the studios being built and these movies all being shot in Yonkers right now, which has become a big hub; We still have all these production offices in Long Island City, which 10 years ago, everybody thought was going to be the East Coast Burbank. What we’ve noticed is, all these movies are being shot in Yonkers, all these sound stages are being built in Yonkers. Are they doing LED volume walls? … It’s a lot of soundstages. There’s a lot of production going on in New Jersey, but then what happens? Then it goes elsewhere. There’s no one-stop shopping. There’s no hub, there is no center that you can walk in the door with a concept, walk out the door with a finished product, and the ability to market and promote it. And those were the boxes that we wanted to check.”
